Website designing is all about keeping the SERP algorithms in mind. The search engine results page shows the top pages when you type something on pages like Google. There are many pages behind it, yet people usually explore the first five. They hardly scroll down because they get bored easily.  While building a website, the first thing you need is a smart design. The user interface should feel creative, so visitors don’t get bored the moment they open your page. 

Each section should be sorted clearly for the products or services you offer. The next part is SEO. Your website should have the common keywords people usually search for. The overall flow also matters. When everything is easily accessible, people are more likely to look for it on your website, giving it a better chance to appear on the first page.

Squarespace makes website designing simple as its templates come with built-in SEO tools that suggest titles and descriptions. The design flow is clean, which helps visitors find what they need without confusion. Google also reads these layouts faster as everything is organized. Meanwhile, the hosting remains steady, so your website continues to run without sudden crashes.

With these helpful features, Squarespace gives you a strong foundation for your website.

Best Squarespace Techniques To Improve SEO

In SEO, some techniques matter the most for website ranking. The URL and the titles matter a lot. They should contain common keywords people search for. For example, if your website is offering footwear, the title can be “Trending Footwear For Women,” with a URL like footwear-for-women. This matches the usual queries people type, which helps your website rank at the top. Other than that, in the description, use keywords that fit the context. Don’t use words that look unique but don't make sense. Plus, use lower-pixel images that load fast and don’t slow down your website.

Why Design Matters For Ranking?

Design matters for search ranking as it affects how people use your website. When your design is easy to navigate, visitors stay longer. This increases their time span, which helps your ranking. If the design feels messy, people leave quickly, which increases the bounce rate. A design should be both mobile and desktop-friendly. The other reason it matters is that many people browse through their phones, and if your website opens smoothly on a small screen, then Google takes it as a good sign.

Top Squarespace Templates For Better Ranking

Here are the top website templates from Squarespace for better ranking:

• Brine family: Fast loading with a clean layout, so visitors stay longer.

• Farro: Smooth to scroll and read, great for blogs.

• Noll: Modern design that works well on mobile and keeps users engaged.

• Suffolk: Separate sections, making it easy for visitors to move around.

• Hayden: Quick, easy to customize without any confusion.

• Performance-focused designs: Fast mobile-friendly templates that help Google consider your website user-friendly.

How To Customize Your Template 

Start by adding separate sections on your website for FAQS, Product Descriptions, and Customer Services so people can quickly find what they need. Keep your page layout simple, so people don’t feel confused while scrolling. Use proper headings like H1 and H2 because they guide the reader and help Google understand your content. Add call-to-action buttons that tell visitors what to do next, like “Shop Now”, and link them to your other pages on the website. An easy-to-scroll, read design keeps your website smooth for everyone.

Using many keywords can also reduce the readability of your content. Having too many pages also confuses visitors and makes your website slow. Poor navigation is another big mistake. Link the pages to one another in a better way, which makes sense. Content should be straightforward, as users leave quickly when they can’t find what they want. Squarespace designs not just support the mobile screens but also boost the ranking. So, get your favorite design, apply useful strategies, and see how your site goes to the top.

Squarespace has an affiliate program, and we are affiliated with them. As an affiliate partner, I’m excited to share this brand with you. When you click the following link, you may get a discount on your favorite template. We may earn a small commission at no extra cost to you.

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